One of the first pieces of advice I got from the first Entrepreneurial Academy I enrolled for in 2013.
This was just shortly after I realized that the only way I could move ahead in life was to develop my skills beyond what I already knew from the banking industry I had just quit.
Of course, I was full of excitement in my final days at the bank because this time, it wasn’t the bank asking me to go, but my personal decision to leave and start my own entrepreneurial dreams.
I thought I had saved enough monies to get me out and start really big. I also thought the street was going to be as easy as I enjoyed my stay in the bank (This was probably because I never had the opportunity to sit down with Tony Elumelu – The then MD/CEO of STB Plc who was my first employer to tell me how difficult it was for him to start what I came to enjoy).
Truth be told?
The start for me remains one of the most unforgettable memories.
Sad experiences you wouldn’t want to have. This was all my fault because I never researched the streets before taking that decision to resign.
Good and fine, I’ve always been in love with sales. But I didn’t know so much needed to be done.
But what the greatest mistake was for me then was the fact that I had focused on coming to make money only.
I wouldn’t want to take us through my experience for now. But the simple message in case you are desperate to know is to let you know that it wasn’t funny. With all the knowledge and money I came out with from the bank, I was far below what the street needed. And guess what? I went BROKE.
So, when I started all over again without money and things began to look really bright for me, one of the first Entrepreneurial Academy (The Emyth) I enrolled for to improve my skills decided to assign a coach to me.
She held several closed sessions with me.
And this is one of the first eye-opening pieces of advice I got from her about my interest to make money.
She said; “Tim, Don’t Just Make Money, Make A Difference”.
That’s really deep.
To further make this clear to me, she said every successful man or woman makes a difference. And it is that difference which identifies them as unique.
The uniqueness is in the value they provide.
What follows value is the Success, The Monies, The Fame, The Greatness… Just name it.
This is exactly what makes people sell far higher than their contemporaries.
So, I decided to apply this to every one of my businesses.
It was the concept I used in my Real Estate business that gave me the kind of unimaginable results I got in the first few months of entrants into the industry.
This is the biggest secrets you must know if you are going into a business.
It is the biggest secret you must take a look at again if you are in business today.
“Don’t Just Make Money, Make A Difference”.
Let me say this;
Every day that you wake up, you’re by every sense going to come in contact with people.
It could be your family members, your business prospects, your friends, or even strangers.
In the course of your contact with these people, it is either you’re impacting them positively or negatively.
That’s the difference.
What difference is it? Is it positive or negative?
If it’s positive which I believe you want your contacts to experience from you. Is it unique?
It’s really good that we want to be successful and of course, every success comes with riches and material things.
But what happens to the contacts?
Are they excited about the uniqueness of the values they get from you?
If they are, then you’re making a difference.
Your customers, Your friends, Your Family members, Your Fans, Your prospects, Just name it.
They all want to experience a difference from you and they will be willing to give their monies to you just for the experience of that difference.
Let your customers feel it in the way they relate with you or consume your products.
Strive to show uniqueness and create impacts that live many times more even after you’re gone.
It’s about your brand.
Are you thinking about how to increase your sales? Are you yet to start a business and you are thinking about how to raise the money for that business? Or maybe, you have a business and you want our support to help you grow your sales?
Just reach out to us here and let’s get to hear directly from you.